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Analysis of foreign markets for our IT Client
We have conducted an analysis of foreign markets in order to select a direction with the greatest potential of commercialization of a technology of a Polish company from the IT sector.
15 countries have been chosen using maroeconomic indicators and indicators which show the level of internet usage and safety. We have also examined the level of development of financial markets, especially in the field of banking and insurance. In the next step, those 15 countries have been re-examined and compared on the basis of the indicators that reflect the level of popularity and development of e-commerce, e-banking and big data.
As a result of a profound analysis and a subjective evaluation based on our client?s specific needs regarding the characterization of the markets and his global vision of expansion, 5 target markets have been chosen.
Both the decision and the final recommendations have been based on the specific character of the technology. What?s more, we have taken into account not only the size and the stage of development of those markets, but also the dynamics of their growth and their potential. The IT sector is known of its extraordinary pace of change, which is at the same time the most problematic and the most important aspect when it comes to developing an internationalization strategy
The entry on the Benelux markets of an American diet supplements producer
We have finished a support project for the American market leader in natural diet supplements of magnesium on the Belgian, Dutch and Luxembourg markets. This short project resulted in a trade mission of our Customer and consequently, in contracts with two Dutch and two Belgian distributors. As an effect of one of the contacts made, a potential cooperation on the German market has been established. We are still monitoring the contacts we initiated. As the outsourcing process may take even a few months, we may have to wait for some more good news for our Customers.
The biggest challenge in the project was the enormous saturation of the markets with magnesium products and an existing preference for local products. Fortunately, the innovativeness of the product we represented and our team?s competence let us achieve very good results which we are very proud of. Especially, as it is our second success with this Customer.
Poland and Algeria – strong partners in business
?In 2015, the trade between Poland and Algeria will exceed 1 billion dollars, 90% of which will consist of our export? ? said the vice president in Algeria to the journalists ? the Minister of Economy Janusz Piechoci?ski, who visited Algeria in March with the economic mission.
Last year, the trade between Poland and Algeria almost doubled and exceeded 736 million dollar. The relations between Polish and Algerian entrepreneurs play a significant role here. Polish engineers and technicians built Algerian infrastructure, and Polish universities educated thousands of Algerian students. We are happy that Polish-Algerian collaboration develops and tightens thanks trade missions of Algerians to Poland.
The trade mission of Algerian entrepreneurs in May, organized on behalf of West Pomeranian Voivodeship is intended to establish collaboration between West Pomeranian export companies and foreign entrepreneurs and institutions.
Algerian entrepreneurs, journalists working for special economic press, the representatives of Trade and Investment Section of Polish Embassy in Alger will take part in the four-day event.
The trade mission will involve the following elements:
- B2B sessions,
- Seminars:
- Economic potential of West Pomeranian Voivodeship with regard to its advantages for foreign companies and institutions,
- The investors and Exporters Service Center project that supports the economic collaboration development,
- Support instruments for the entrepreneurs in Poland,
- Characteristics of Polish companies/institutions that take part in the event and their presentation,
- Cultural differences between both countries.
- Visit in West Pomeranian companies,
- Visit at XI Ecological Food and Products ?Organic?
One of the measures run by AGERON Polska was the annual General Programme of Promotion in Algeria introduced on behalf of the Ministry of Economy.
On the basis of the analysis conducted by the experts, Algeria, together with four other markets, was selected to be the most promising market to develop Polish export. The markets were selected on the basis of the criterion of GDP growth dynamics, import and internal security growth dynamics.
The programme activated the trade between Polish and Algerian partners, contributed to implementation of the series of promotional measures that involved: participation in trades and economic missions, matchmaking meetings, study tours in producers? organizations together with general promotional campaign of Polish economy in Algerian media.
Polish companies from automotive, medical, construction, agricultural machines, food and public works branches benefited from the funds for the participation in trades and economic missions.
Additionally, the delegation interested in the cooperation with Polish agricultural and food industries from Algeria visited the trades: AGROTECH in Kielce and POLAGRA in Poznan.
One of the Clients of AGERON Polska operates actively on Algerian market. It is a leader in the sector of car fragrances and car cosmetics. For this company, we organized a participation in EQUIP AUTO in Alger. We arranged B2B meetings with potential partners on this market and provided exhibition area, stand building services, logistics and transportation of the exhibits.
For Algerian entrepreneurs from food and furniture sectors, we organized an inbound mission to Mazovia. The agenda of this four-day event for ten companies interested in cooperation with Polish partners, was full of B2B meetings with guests from Algeria and over 20 selected Mazovian producer. The Algerian companies were interested particularly in Polish fruits, confectionary, furniture and fittings.
The mission involved a visit at Warsaw build 2014 Trades, where the companies met further potential partners.
The second part of the group took part in a study visit to the plant near Radom and Warka, where the Algerians had a chance to experience the export potential of Polish milk, fruit and processing sectors. Apart from the official part, we presented the tourist attractions of Warsaw and Mazovia and demonstrated our regional cuisine.
We hope thet the collaboration between Poland and Algeria will thrive in the future.
The study on Chinese video games players
For the producer and publisher of video games, between October and December 2014, we carried out the study on the consumers in China with regard to the adapting games to specific needs of Chinese market.
The most important issues included:
- the role of main theme of the game in the motivation system of the users towards specific titles;
- the attractiveness of the games? themes produced by our Client;
- The choice of elements worth adopting to Chinese market and the recommendation on the adaptation itself (music, location, looks of the heroes, traditional Chinese symbols and colors);
- Buying habits of Chinese players via Free-2-Pay system and adopting the pricing and promotion in order to maximize the return on single license;
- The attitude of Chinese players towards advertisements and manners to moderate their negative reaction.
The analysis resulted in developing tactic and operational recommendation on how to enter the Chinese market effectively. Would the quilin unicorn be a good graphic symbol of the team of warriors and would it be better than a phoenix? Should the secondary hero ? a Chinese girl ? wear a traditional han gown or would she be perceived more favorably when in high heels and coquettish smile. What is a chance to convert the players who have never done a micropayment when the game is located in a bamboo forest and will this chance change if we locate the game in Macao. These questions may seem exotic, but taking into consideration a multimillion population of players and their specific expectations towards digital entertainment, the correct answer may bring a giant income.
What was most challenging was the choice of adequate to research tools. Due to the giant number of players in China, it was impossible to employ standards of representativeness and number of a sample examined. We needed engaging and adequate tools in order to provide reliable data. For the study, we developed a research method called daily quests.
Conducting the on-line research in China, where the Internet has its own rules, often imposed by the government, was t the next challenge. While conducting the study, we used the experience of our Chinese partner and creatively bypassed the barriers.
E-commerce logistics platform Poland-Mexico
On behalf of Polish private company form health&beauty sector, we have developed the export path to Mexico.
Under the project, together with our Client, we have completed the following steps:
- Recognizing the practical rules concerning the registration of products (cosmetics and dietary supplements) in Mexico.
- Developing all the phases of optimal logistic process from the port in Mexico to the end user.
- Finding local partners necessary for each phase.
What constituted the major obstacle in this project was the fact that the deliveries had to be made in cash on delivery system. Such a form is rather unpopular in Mexico, where problem with safe transportation of cash and range of payment terminals is still widespread. Only a limited number of courier companies offer cash on delivery shipment.
Apart from that, our team faced the problem characteristic of Mexican market, i.e. extremely complicated COFEPRIS regulations (The Federal Committee forProtectionagainstSanitary Risks).
We believe that the export of our Client’s products to Mexico will start shortly. We, on the other hand, get ready for developing the logistics path to 9 further non-European markets.
Localization of applications and mobile games
Introducing applications and mobile games at prospective foreign markets.
Developing markets, mainly from Asia and Latin America, constitute eight out of ten markets with the fastest growth of mobile segment in 2014. Some analysts estimate that the revenue from these markets in 2015 will exceed three to five times the revenue from markets in Europe and North America (Android and iOS)
Simultaneously, in order to benefit from these markets, the developer needs to apply a special approach and significant knowledge. AGERON supports this goal and conducts research on the markets, develops complete strategies for localization and acts as an intermediary at the contact with key local partners.
Our consultancy services include the following areas:
- Content – which elements of the content or functionality of the application need to be adopted to particular market (e.g. due to cultural differences or preferences of the consumers)?
- Distribution – how to reach the users where Apple AppStore and Google Play are not main channel of applications sale, or are unavailable in general?
- Monetization – how to benefit from the market, where alternative systems of payment function (e.g. where the consumers do not have credit cards)?
- Promotion – how to reach the users in the countries with individual channels of communication and social media (different than Facebook and Twitter)? What promotional actions and cross-promotion should be used in order to maximize the revenue?
Do not waste your chance to benefit from the developing markets! Contact us and learn more about the cooperation possibilities. We have a special offer targeted at start-ups and small developers – we love applications and enjoy working with them. Please, contact us, and let’s figure out, how to use even a limited budget.
photo: Rob Deutscher/CC BY 2.0/http://bit.ly/15OLpyx
Supporting producers of diet supplements in entering Polish market
It took our AGERON Export Creator team 4 weeks to find a partner for our client, negotiate the terms and conditions, sign a distribution agreement and start shipping first orders to Poland.
For our two Customers –producer of natural magnesium and manufacturer of plant based proteins from Western Europe, we have conducted a market entry project. The following phases were scheduled and completed:
- Gathering key information on the market – competition, distribution channels, price segmentation, margins imposed by wholesalers and retailers, registration of the product and notification process.
- Listing potential partners (distributors) that meet business criteria set by the Customers.
- Communication with potential partners, identification of persons responsible for cooperation with new suppliers and product portfolio – verification of standards set for the partners by the Client (experience on the market, sales force, distribution channels, quality of marketing communication), assessing interest in cooperation, collecting opinions and information about the product provided by the potential partners and their views on chances of the product for a successful market entry.
- Recommendations on entering the market with help of particular distributors, most suitable from the standpoint of adopted market strategy.
The project exceeded our expectations – few days after presenting the final report to the Client, first shipments were sent to Poland. Orders were made by one of the distributors we had recommended.
If your company is looking for opportunities on international market, please contact our ExportCreator Team.
Commercialization of mobile games at Asian and Latin American markets – research and strategy
Commercialization of mobile games at Asian and Latin American markets – research and strategy
We developed a strategy to develop games for mobile phones focused on 6 most perspective foreign markets.
The aim of the project was to provide the Client (producer of games) with strategic and pragmatic recommendations in the scope of measures worth undertaking on specific markets in order to increase the popularity of games produced.
We conducted a research on specific conditions on particular markets, such as:
Preferences of the games users;
- Ways to promote mobile games;
- Potential business partners;
- Media and sector events with respect to promotion;
- Distribution channels;
- Download prices and micropayment systems;
- Features of the game analyzed compared to the most popular competitive games;
- Games’ lifecycles;
- Condition, volume and trends at mobile market;
- Consumers’ buying habits;
- Models of adopting cultural and economic global patterns with regard to national patterns;
- Popularity of topic of the game analyzed;
- Barriers of accepting the game and potential sensitive topics in the culture analyzed;
- Norms and cultural symbols important in the game’s topic (social attitude towards sport, aggression, violence, local pop culture symbols, traditionally conditioned aesthetics);
- Strategies of competitive games producers and publishers.
The following tools were used in the research:
- desk research;
- analysis of the players’ commentaries;
- on-line questionnaire (CAWl);
- Media analysis;
- Product lifecycle analysis ;
- 4P analysis;
- Scoring method of the market attractiveness (Market Selector);
- Benchmarking of the most popular competitive games;
- Case study.
Running the same, logically coherent research process at 6 completely different markets that use 5 different languages was the most challenging part of the project. What we cared about most, was enabling the Client to compare and assess the business attractiveness of these countries and to provide a detailed specification of these markets and the range of measures necessary for successful game commercialization at each market studied. Specially for this project, we developed an innovative methodology dedicated for studies in this thematic area, rarely run in Poland and globally. This discipline is prevailed by preferences and consumers’ behavior at mobile market of general reach. In order to provide a tailor-made recommendation, we created a methodology suitable, among other things, for: specific theme of the game and the segment occupied by the games for mobile devices. Thanks to that, the research and analysis results obtained gave the Client practical business recommendations.
The research was conducted from May till September 2014 and were co-financed by Go_Global.PL program run by The National Centre for Research and Development.
Promotion of Automotive company in Algeria and Mexico
The leader among car fragrances and auto cosmetics manufacturers has joined the group of our Clients. We support the company in promotional activities and its participation in the trades.
At the beginning of this year we organized a trip to the Equip Auto trade show in Alger. We provided, among other things: exhibition area, stand building, logistic aspects, transport of the exhibits. Moreover, we organized B2B meetings with potential business and trade partners from Algerian market.
Thanks to the satisfaction of the Client with the quality of our services and business effects that transpired from the B2B meetings, the Client decided to cooperate when it comes to the expansion of the company to Mexican market. We provided our support in organizing the trip (as the exhibitor once again) to PAACE Automechanika Mexico in Mexico City. We organized B2B meetings with the distributors of automotive accessories in Latin America.
Study on the international activity level of companies form Mazovia
Strengthening our position in research and consulting in the scope of internalization of the companies in 2014, we completed the „Study on the International activity level of companies from Mazovia – identification of non-export companies potential” project.
The project was run on behalf of Mazovia Voivodeship and was a part of the “Development of the of the monitoring and evaluation system for the implementation of the basics regional innovation strategy for Mazovia” system project. The project involved among other things: quantitative study involving export and non-export companies form Mazovia, the analysis of the study results and experts panel with presentation of the results.
The report on the study includes a detailed analysis of Mazovian export and recommendation on the opportunities to increase the entrepreneurs’ involvement from Mazovia in the International economic activity and strengthening their pro export attitude.
Full version of the report available HERE
