The entry on the Benelux markets of an American diet supplements producer
We have finished a support project for the American market leader in natural diet supplements of magnesium on the Belgian, Dutch and Luxembourg markets. This short project resulted in a trade mission of our Customer and consequently, in contracts with two Dutch and two Belgian distributors. As an effect of one of the contacts made, a potential cooperation on the German market has been established. We are still monitoring the contacts we initiated. As the outsourcing process may take even a few months, we may have to wait for some more good news for our Customers.
The biggest challenge in the project was the enormous saturation of the markets with magnesium products and an existing preference for local products. Fortunately, the innovativeness of the product we represented and our team?s competence let us achieve very good results which we are very proud of. Especially, as it is our second success with this Customer.