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Research on recognizability of Spanish olives

At the beginning of 2013 AGERON carried out international research of olives’ market for the Spanish association INTERACEITUNA.

Research aims at assessing efficiency of promotional activities carried out since 2008 by INTERACEITUNA and determining changes which happened on the market of olives in the recent years. Research is carried out in six countries at the same time: Australia, France, Mexico, United Kingdom, Russia and Poland.

Consumers research provided information about among others awareness of costumers and recognizability of Spanish olives, purchasing behaviours and use of olives in selected countries. Thanks to talking to distributors, importers and representative of HoReCa sector assessment of promotional activities was carried out in terms of promoting olives in selected countries between 2007 and 2012.
In Poland the research is carried out in the biggest city aglomerations (among others in Warsaw, Lodz, Wroclaw) with the presence of representatives of Commercial Counselor’s Office at the Embassy of Spain in Poland.

The research resulted in recommendations for the future promotional activities of INTERACEITUNA on the selected markets.