Research of European plastic processing markets
KNAUF INDUSTRIES (POLAND) 2007-2013
Over the years of cooperation we researched markets of Poland, Germany, Czech Republic and Slovakia taking into consideration potential for selling plastic elements produced applying the injection molding method. Research aimed at expanding clients’ portfolio, discovering market niches, choosing the most attractive export markets and creating strategy of introducing offer to new sectors and markets. Research was carried out using desk research method and phone interviews with potential contractors.