Analysis of investment attractiveness in Western Pomerania region
The analysis of investment attractiveness in Western Pomerania region for sectors: offshore, shipbuilding, large-sized production, metal and machinery, logistics and sea freight was prepared on behalf of the Marshal’s Office of Western Pomerania Voivodeship and it has been our second project of this type in 2015. It involved an extensive investment attractiveness analysis of Western Pomeranian region with a special emphasis on foreign investments. It consisted of three main parts:
1. Regional investment potential study: we characterized those elements of regional economy which influence investors’ perspective. Within this study area we carried out:
- desk research study: transport infrastructure, economic infrastructure, labour market and community,
- investment offers analysis: we identified both investments areas (Special Economic Zones areas, economic activity areas, areas awarded with ?grunt na medal? prize) and available office spaces,
- inflow of foreign direct investments ? we analyzed statistical data, determined potential investors from selected countries (more than 300 agents) and conducted a study on a group of more than 50 foreign investors who develop an economic activity in the region.
2. A comparative analysis of Western Pomerania region and Germany, Denmark, Sweden, Norway, Finland, Great Britain, Belgium, The Netherlands, The Czech Republic, Latvia, Hungary and Estonia ? we created a database which involves formal and legal aspects of starting an economic activity in these countries, median earnings, information on labour law (working hours, free days) and costs of apartment, production hall and office rental. We also prepared a simulation of construction cost for a production plant in 13 analyzed countries, Poland and Western Pomerania voivodeship.
3. We identified selected tools to support business cooperation in 13 European countries (Germany, Denmark, Sweden, Norway, Finland, Great Britain, Belgium, The Netherlands, The Czech Republic, Latvia, Hungary and Estonia) ? in the framework of the analysis we identified more than 40 trade fairs and more than 50 organizations and sectoral associations in these countries.
Due to enormous diferentiation of data, we applied a variety of study methods. Primarily, we used desk research method to look for information on websites of institutions, organizations, local governments and companies. We also conducted surveys and in-depth interviews with foreign investors who develop an economic activity within the Western Pomerania region.