Research on the tourist image of Poland on Asian markets

We are commencing our research on effectiveness of the promotional campaign carried out by the Polish Tourist Organisation on the Asian markets (Chinese, Japanese and Indian) as a part of „I like Poland!” project.

Polish Tourist Organisation regularly carries out marketing activities in Asia, promoting among others city and cultural tourism products. As a part of „I like Poland!” project covering strategic Asian markets (Chinese, Japanese and Indian), a number of promotional activities addressed to the tourism sector, consumers, media and opinion leaders (e.g. bloggers) as well as representatives of the Indian film industry has been conducted.

Our goal will be a broad assessment research on achievement of the campaign’s main goal. The results as soon as in July 2014!