Research of Chinese players – adapting games for mobile devices according to the needs of Chinese market

We are currently conducting quantitative (CAWI) and qualitative („daily quests” – method developed for the project) research of Chinese players of mobile devices games.

The aim of the research is to obtain the information about the modifications of content and usability, that would improve the aps according to the users. We also want to learn, how do they perceive additional ads and what is their reception of the main topic of the game – which seems unattractive in their cultural field. When the study is done, we will be able to recommend the Client solutions, which will allow the  games to gain popularity among Chinese young people.