Minister Pawlak promotes Polish Economy

Account from the conference initiating Polish Economy Brand organized by AGERON Polska at the Ministry of Economy.

–We want to create common brand for whole Polish economy – said Waldemar Pawlak at the conference, during which concept of promoting Polish economy was presented.
– People are our biggest asset and this is what we base the idea of visual promotion of Polish economy on. We want to make Poland more attractive for investors – added Pawlak.
Presented vizualization is the first initiative to create wide concept of Polish economy’s promotion. In his speech minister Pawlak encouraged Polish entrepreneurs to use Polish Economy Brand, to become its ambassadors.
During the conference results of the research carried out in 9 countries were presented. Concept and leading idea for Polish Economy Brand as well as logo and materials promoting Polish economy were based on these results. Participants of the conference included first brand’s ambassadors: doctor Irena Eris, professor Andrzej Bilkle, Czeslaw Lang and companies such as PLL LOT, Solaris and CD Projekt.
Vizualization was prepared by AGERON Polska and Bloom Consulting for the Ministry of Economy within Operational Programme Innovative Economy.
Source: forbes.pl 30.09.2011