Jesus Centenera as a guest at Welcome Festival in Gdynia
Jesus Centenera, partner in AGERON Internacional, will be talking about Spanish regional brands.
Jesus Centenera, managing partner of international consulting company AGERON Internacional, will be a guest at Welcome Festival – the First International Festival of Place Marketing.
Centenera is an expert on programmes supporting Spanish companies in export activities. He has over 20 years of experience in consulting area. He specializes in processes aiming at internationalization of enterprises’ and institutions’ activities as well as in strategic planning, especially in international aspect. He teaches at the Spanish universities such as Complutense, EIG Granada, CECo, ESIC and EOI and carries out tailored trainings for management in Spain and Latin America.
Jesus Centenera’s presentation will take place on the first day of Welcome Festival, 21st of May at 12.45. In his speech he will present Spanish regional brands, which are a tool for promoting products and services.
More information on speakers and detailed programme of the festival can be found on welcomefestival.pl. Czeslaw Lang, vice Olympics champion in cycling from Moscow (1980), organizer of Tour de Pologne, invites to Welcome Festival.
Below account from Welcome Festival. What does Jesus Centenera think about Poland? What Polish brands are known in Spain?
Źródło: brief.pl 07.05.2012