Market View
Conditions for export on selected markets
We examine target markets in terms of conditions in client’s sector. Thanks to analysis and recommendations concerning presence on the foreign market client can among others correctly choose successful distribution channels and adjust strategy to how consuments and competition act.
This module is addressed mainly to companies entering given market with their export offer.
Success on the export market, even the most attractive one, depends mainly on adjusting activities to its specifc character and internal mechanisms. In order to achieve that it is necessary to have access to adequate resources of information and knowledge. Entrepreneur entering unknown maket has at his disposal only superficial information brochures, ready sector reports not taking into account specific product or expensive, long term market research. Neither of these sources is optimal. Tool MarketView fills in this gap.
Market View is a tailored market research providing exhaustive information within various areas which are important from the client’s point of view. Additionally report includes recommendations concerning practical implementation of the research conclusions in client’s business activities in order to multiply effects of entering a new market.
Market View can cover for example following areas:
• Legal-administratice conditions of the export market
• Current trends in the sector and directions of sector’s development
• Segmentation of product/service recipients
• Competition environment
