Plastic processing company – Market Selector

Gaining comprehensive data for all the compared markets is a condition for efficiency of analytical tool for choosing the most attractive export markets – Market Selector. We compared 12 markets for the Client, including developing countries, which don’t provide full economic statistics according to European standards. Additionally specifics of the company’s product, produced as half-product applying mainly one technique and using a few out of available plastics, led to the fact that size of the market for this product was virtually impossible to estimate with usually applied production data.

Constructing proper indicators applicable to analyzing how attractive markets are was a challenge. In order to meet it, we used bigger than usually amount of qualitative data, quantified for the sake of the tool. It required bigger than usually amount of time from the consultants, but led to achieving expected level of credibility of the analysis’ results. Out of 12 compared markets, 4 countries were selected; within each of them 1 to 3 most promising sectors for the company’s products’ export were indicated. Part of the results confirmed what client assumed based on local experience and economic knowledge but another part of finding provided new leads, which later on turned out to be very promising.