Medical equipment manufacturer – Promotion

Taking into consideration that our client was just entering Indian market, we decided to start direct promotion with trade mission. Due to big size of the market and the country itself we decided to focus on New Delhi and Mumbai, using the chance to visit Medical Fair India. As a result of contacting many distributors and presenting client’s profile, potential partners were selected according to client’s expectations. The crucial thing was to take into account big size of the Indian market and scope of potential distributor. As a result of constant cooperation with our client we scheduled meetings with the most promising companies with whom cooperation at this stage of the project could be established.