Medical equipment manufacturer – Market View

Preliminary analysis of Indian market in terms of medical equipment’s sales provided client with information about its potential and receptivity. The main task was to estimate value of the market of products offered by our client. While analyzing market, we looked at the competition environment. We estimated number of national producers and foreign companies present in India. Based on this estimation we compared product portfolio and determined leading producers. Analyzing potential ways to enter client’s sector’s market was the next step.

At this stage of analyzing market we examined also prices of products at various stages of distribution and determined at which stage they usually reach consumers. We described the system of purchasing applied by hospitals and pharmacies networks. We provided information as well in the area of health care in India regarding interesting from the client’s point of view illnesses and therapies. In the area of market research we provided information about procedures and requirements related to introducing and distributing medical equipment in India.