IT company – Prospection

Choosing contractors on target markets started with recognizing sources of information about these markets and about enterprises functioning in this area. Desk research method based on Internet sources was applied, involving selecting main sector portals from the IT area and reading number of professional publications in online editions of sector press, but not only. Trade associations and sector online platforms were identified as well. Using these sources allowed us to carry out marketing analysis providing information about general economic situation in the IT sector on selected market and trends visible in this area. The main aim was to determine sources of information about target group for the Client, which consists of companies creating or using SaaS platforms and next, based on this information, to prepare a database containing complete contact details of potential business partners.