IT company – Market Selector

There were two stages in choosing target markets for the Client to expand internationally. At the first stage minimum requirements for the markets to be interesting for our client were defined. 6 minimal indicators were applied, such as average GDP growth, size of the market, acceptable risk. The next stage of choosing the markets involved comparing 20 countries fulfilling these minimum requirements according to 6 selected indicators. As a result of this selection, 3 target markets with the biggest export potential were chosen.