Food manufacturer – Market Selector

In line with export markets diversification strategy set in the Export Assessment module, Market Selector aimed at finding a few markets with different features.

The most attractive mature markets could be found in Western Europe. Southern-Western European markets turned out to be interesting as they are less saturated than Polish market in terms of competition; additionally they are important due to geographic proximity. The list of markets was completed with Middle Eastern markets, where the demand for food products is still significant, which is related also to a big number of consumers from Europe and US living there.

Eventually client was advised to expand to 10 foreign markets. We recommended also the most suitable promotional tools for these markets – the most important ones included European food products fairs, but also brand fairs, visited mainly by the commercial chains; economic missions on each market, obtaining certificates needed on selected markets and producing promotional materials dedicated to each market as well as adjusting website to foreign markets’ recipients’ needs.