Food manufacturer – Export Assessment

AGERON analyzed current situation of the company on the national market (structure of employment, financing, production, quality and team management systems, technological development etc.), diagnosed its competitive position (among others advantages of the product offer, structure of the sector and competition, appropriate distribution channels, quality of marketing tools applied, customers segmentation) and the state of macro environment.

Export potential of the company was assessed based on collected data. Diagnosis was very positive for the client, although weak points were also indicated; they have to be improved in order to limit risks related to entering foreign markets with a wide offer. Nevertheless, export potential was estimated high enough to open the doors to export onto many markets, including the more difficult, namely further ones.

Based on Export Assessment’s activities and tools of strategic management applied in this module, export strategy was formulated – recommendations included diversification of export markets in order to fully use export potential of the company and limit risk related to entering just one market.

All the conclusions from Export Assessment were used by AGERON to formulate Export Development Plan for the company, which became a base for client applying for the programme ‘Passport to Export’.