Economic promotion of Warmia and Mazuria region in Sweden and Finland

On behalf of The Marshal?s Office of the Warmian-Mazurian Voivodeship, Ageron Poland Co. LLC acted as the Economic Ambassador of Warmia and Mazuria region in Sweden and Finland for four months. We started the project with an analysis of the region’s economic offer in view of the characteristics of both Finnish and Swedish markets and we determined the industrial sectors with the highest import and export potential. Next, we designed the region’s economic potential promotion strategy for fairs and networking meetings.

From July to September the representatives of Ageron Poland and The Marshal’s Office promoted the region’s potential and the key sectors at individual meetings with business partners. The key sectors are:

• shipbuilding (yachts and sailing boats);
• wood processing;
• agri-foodstuffs industry;
• green energy;
• IT/ICT services.

As a result of the project we established close relations with investors, entrepreneurs interested in importing goods from Poland and business environment institutions which provide support for entrepreneurs who enter the Scandinavian markets.

Functional Area of Radom – a strategy for development

We have just finished another development strategy project for a functional area. After Wloclawek, Konin and Leszno, we designed a strategy for Functional Area of Radom, which includes 15 municipalities and the centre-city ? Radom.

The assessment phase was based on the syntesis of the information gathered during particular detailed analysis conducted in the course of:

• Transport Module: ?Integrated Planning of Sustainable Transport in Functional Area of Radom?;
• Renovation Module: ?Preventing Development and Social Problems in Functional Area of Radom by Renovation of Degraded Areas?;
• Environment Module: ?Red of Multifunctional Open Areas of Natural System (green belt)?.

The design of the Strategy was based on the assessment and a discussion, which was the result of a series of meetings. It permitted its efficient application and elaboration of the area’s mission, which states that: Functional Area of Radom is a competitive economic centre at an inter-regional scale, where the citizens’ quality of life is constantly increasing. Its advantage is based on the cooperation of Radom with the rest of the municipalities of the area, and whose development is in accordance with the principles of sustainable development.

Economic Development Strategy with a Plan of Investment Areas Development and Investors Attraction for the Functional Area of Leszno Agglomeration

The strategy prepared for the Functional Area of Leszno Agglomeration is another project of this type elaborated by our company. It was undertaken on behalf of Leszno City Council.

The project focused on the economic development of the Agglomeration composed by 10 local governments. We carried out an extensive and detailed analysis of economic development conditions on the basis of which we designed the Economic Development Strategy, the Plan of Investment AreasDevelopment and a promotion plan for these areas.

The analysis of the economic development conditions included elements such as: environmental factors, infrastructure, community, tourism and regional economy and its environment. As a part of the analysis, we carried out an audit of investment areas in order to determine the most attractive ones considering investment. The assessment was done using desk-research method as well as surveys among entrepreneurs and individual in-depth interviewes with the biggest companies and local authorities.

The Plan of Economic Development was another part of the analysis. We identified the key sectors with development potential in the Agglomeration and strategic goals adjusted to local conditions. Also, we designed detailed project fiches and a proposed schedule of their application. The Plan of Investment Areas Development, with a spatial division of economic functions in the region presented in a graphic way and a precise reference of projects included in The Plan of Economic Development to particular investment areas were also designed. In addition to these, we created a functional model of Investor Assistance Centre.

The promotion part of the strategy included the Promotion Plan of Investment Areas, which specifies actions that are to promote the investment areas available in the Agglomeration. It involves elements such as a general outline of promotional activities, target groups and promotion instruments.

Image research of Polish tourist brand and evaluation of promotional campaign of Poland on Asian markets: Chinese, Japanese and Indian

“Women are beautiful and man – gentle”, Schindler’s list, “films of Wajda Polanski and Holland”, “Chopin’s music and Behemoth’a album”, “Wieliczka,Boleslawiec pottery and folk patterns of Zalipie form Lesser Poland” – these are only few from more and less surprising associations with Poland identified in complex image and promotional research conducted for Polish Tourist Organization.
This is the second project run for Polish Tourist Organization, where Ageron Polska uses and develops the knowledge and experience in international marketing research and marketing and promotional consultancy for tourist sector.

Within the Project, we:

• Combined qualitative and quantitative research methodology;
• Developed and implemented innovative on-line research tools;
• Gathered more than 1000 on-line questionnaires and more than 50 regular research interviews;
• Analyzed thousands of press publications and internet pages;
• Examined dozens of travel agent’s portfolios during desk research;
• Conducted a complex analysis of promotional campaigns effectiveness, promotional materials and films (content, cultural contexts) and communication channels.

Having done that, we could provide Polish Tourist Organization with accurate, solid and interesting data. We identified key advantages and image deficiency of Polish tourist sector from the perspective of target markets. We defined the desired elements of Polish tourist offer, including niche destinations. We developed recommendation to optimize future promotional actions of Polish tourist sector at three Asian markets with the highest consumer’s potential.

Promotional strategy of Pruszkow for years 2013-2020

Warsaw agglomeration is one of the fastest developing metropolitan areas in Poland.

Functional and spatial expansion observed in recent years clearly indicates suburbanization of the city – intensification of the areas surrounding the city. This leads to increase in competition between Warsaw suburban centers when it comes to new citizens and entrepreneurs. In order to gain competitive advantage, these centers conduct and employ a wide range of measures to attract new citizens and entrepreneurs to their municipalities.

Pruszkow is one of these centers – nearly 60 thousand city located in Western Warsaw agglomeration. The city started to be recognized due to criminal group that operated in Pruszkow that drawn its name from the name of the city – Pruszkow mob. Although the mob has already been defeated, the association is still very clear and distorts the images of the city. In order to reduce the role of prejudices and strengthen the positive image of Pruszkow, on behalf of The Department of Promotion and Culture of Pruszkow, we elaborated the strategy of promotion for Pruszkow for 2013-2020. The strategy includes 5 programs:

1. Pruszkow – a pleasure to look at! – improvement of spatial planning in Pruszkow;
2. Pruszkow – I leve here! – increase in territorial identification of the citizens of Pruszkow;
3. PruszCooperation – strengthening the cooperation capital in Pruszkow;
4. Move Pruszkow – increase in the level of active participation of Pruszkow citizens in cultural, sport and recreational events in Pruszkow.
5. Time for PR-uszkow! – building a positive image of Pruszkow.

These were developer on the basis of the citizens of Pruszkow and with their participation. Systematic implementation will enable Pruszkow to strengthen the competitive advantage among the cities of Warsaw agglomeration and help to create the identification of the citizens and entrepreneurs with the city of their residence and everyday life.

It’s time for Pruszkow!

Please, lern more about the strategy HERE

Informational and promotional activities assessment for Podlasie

The team of AGERON Polska, in collaboration with WYG PSDB Sp. z o.o. company is about to start the evaluation research for Podlaskie Voivodeship

The team of Ageron Polska, in collaboration with WYG PSDB Sp. z o.o. company is about to start the evaluation research for Podlaskie Voivodeship ?The assessment of informational and promotional activities under Regional Operational Programme of Podlaskie Voivodeship in 2007-2013 for the final report and financial perspective 2014-2020?.

The main aime of the research is to assess the informational and promotional activities run by the Managing Institution ofRegional Operational Programme of Podlaskie Voivodeship from 01.01.2007 to 10.07.2014 and its results. The assessment of the results will be conducted on the basis of adequacy, effectiveness, utility, durability and efficiency criteria. The project will involve such methodology, as:

• analyses of existing sources,
• quantitative research run with the use of CATI method
• individual in-depth interviews with the employees of Podlasie Voivideship Office
• expert panel with the representatives of the media.

The research will be conducted from August to September 2014.s

Strategic sector analysis for Subcarpatia

Under Development of Eastern Poland 2007-2013 program run for the Rzeszow Regional Development Agency, the team of AGERON Polska undertook to conduct the analysis of five branches , that were considered to be of strategic character for Subcarpatia. The branches chosen are as follows:

• Chemistry;
• Aviation;
• IT;
• Renewable energy;
• Life quality (this branch includes three crucial sectors:
  • Sustainable tourism (active tourism, heritage tourism, recreation, agrotourism, business tourism, religious tourism)
  • Health (medical centers, health resorts, SPA, medical tourism, eldercare, eco food),
  • Eco technologies (green building, eco infrastructure, technologies for tourism and health, recycling).

All these sectors were analyzed in respect of such factors, as the volume, structure, main development centers, existing companies . That is how the report was completed with the labor market data in the Podkarpackie province. Thanks to that, analysis of particular sector potential analysis was possible.

Developing five brochures that promote particular branches and report summarizing the information gathered were the final effect of the project.

Conditions for functioning of Polish shipbuilding industry

MINISTRY OF ECONOMY

Research carried out in 2009 consisted of analyzing Polish shipbuilding industry and its competitive position taking into consideration structural changes in the global shipbuilding sector between 2006 and 2009 and taking into account predicted changes in this sector until 2015. What is more, research included also analysis of tools used for supporting shipbuilding sector in Poland and in selected EU countries. Recommendations covered suggestions in the area of mechanisms for Polish shipbuilding industry’s functioning.

Individual in-depth interviews were carried out among shipbuilding industry’s entrepreneurs and representatives of the sector’s organizations.

Development Forecast for Lower Silesia’s Labour Market

MARSHALL OFFICE OF LOWER SILESIA VOIVODESHIP

Is the professional-qualification structure of Lower Silesian employees suitable for economic subjects’ expectations?

AGERON Polska carried out a system project ‘Forecast of regional economy’s needs in terms of labour in sector-industry and qualification-professional structure in the Lower Silesian voivodeship’. Project was partly financed from European Social Fund within Operational Programme Human Capital – 8.1.4 Predicting economic change.

Project consisted of three stages, each of them covered different aspect of Lower Silesian labour market, which allowed to create complex forecasts for this market and formulate recommendations for each group of members on the Lower Silesian labour market.

Key results of the project included identification of gaps on the labour market in terms of qualifications and professions as well as recommendations of actions, addressed to various subjects connected with labour market, aiming at minimizing observed inadequacies on the labour market. Formulating recommendations required comparing demand for job declared by the employers and job’s supply in the Lower Silesian region.

Summary: http://www.innowacje.dolnyslask.pl/zalaczniki/250_raport3.pdf

Analysis of Polish machine-building sector’s competetivness

MINISTRY OF ECONOMY

Research was carried out in 2009 and included analyzing machine-building sector in Poland compared to European and global industry. Economic, social and technological factors influencing machine-building sector as well as factors shaping demand on market, both internally and externally, were analyzed.

Crucial development obstacles in terms of legal and administrative regulations influencing machine-building sector were identified. Sector’s SWOT analysis was created and its competitive position on the national, European and global market was assessed. Predictions about conditions for sector’s functioning until 2015 were also made.

Individual in-depth interviews were carried out among machine-building industry’s entrepreneurs and representatives of the sector’s organizations.