Sector promotiont program for polish medical equipment 2018/2019

The consortium of Ageron Polska, World Expo International and The Polish Chamber of Commerce of Medical Devices POLMED is the organizer of information and promotion stands as part of the sector promotion program for the medical equipment industry. Within the joint space, Polish companies can in different ways promote their export offer. There are different gadgets and solutions available for companies, such as LCD screens, interactive reception and space for displaying promotional materials and conducting business meetings.

The project is implemented at the request of the Polish Investment and Trade Agency and is one of the elements of sub-measure 3.3.2 project “Promotion of Polish economy based on Polish brands – Polish Economy Brand (PO IR)”.

The main purpose of the sector program is to promote the Polish economy based on Polish brands. The program’s goal is also to increase exports of the medical equipment to foreign markets, i.e.:

• USA,
• Poland,
• Germany,
• UAE,
• Singapore,
• Turkey,
• China,
• Brazil,
• South Africa.

Polish companies from the medical equipment industry can take advantage from active promotion at joint stands organized at the fairs:

• ARAB HEALTH 2018, 2019,
• SALMED 2018,
• Medical Fair India 2018,
• ExpoMed 2018,
• ASIA HEALTH 2018,
• CMEF Spring 2018, 2019,
• HOSPITALAR 2018,
• AFRICA HEALTH 2018,
• FIME 2018, 2019,
• MEDICA 2018, 2019.

SECTOR PROMOTION PROGRAM FOR POLISH IT/ICT 2018/2019

Ageron Polska is the organizer of information and promotion stands at trade fairs as part of the sector promotion program for the IT / ICT industry. Polish companies as part of a joint Polish national stand have the opportunity to present their offers, promotional films and networking.

The project is implemented at the request of the Polish Investment and Trade Agency and is one of the elements of sub-measure 3.3.2 project “Promotion of Polish economy based on Polish brands – Polish Economy Brand (PO IR)”.

The main purpose of the sector program is to promote Polish ICT industry on the foreign markets:

• United States,
• Israel,
• United Arab Emirates,
• Japan
• South Korea,
• Brazil,
• Germany,
• Spain,
• Portugal,
• Finland.

Polish companies from the IT/ICT industry can take advantage from the promotion at stands, during the following events:

• CeBIT w Hanowerze 2017, 2019,
• IoT World w Santa Clara (USA) 2017,
• Pioneers Festival w Wiedniu 2017, 2018,
• Gamescom w Kolonii 2017,
• TechCrunch Disrupt w San Francisco 2017, 2018,
• Futurecom w Sao Paulo 2017,
• Web Summit w Lizbonie 2017, 2018, 2019,
• Mobile World Congress w Barcelonie 2018,
• Japan IT Week 2018,
• DLD Tel Aviv Digital Conference (część DLD Tel Aviv Innovation Festival) w Tel Awiwie 2018, 2019,
• G-STAR w Pusan 2018,
• GITEX Technology Week 2019.

SECTOR PROMOTION PROGRAM FOR POLISH BIOTECH&PHARMA

AGERON Polska, in consortium with World Expo International, is the organizer of information and promotion stands as part of the sector promotion program for the biotechnology and pharmaceutical industries. Polish entrepreneurs as part of a joint Polish national stand have the opportunity to present their offers, promotional films and networking.

The project is implemented at the request of the Polish Investment and Trade Agency and is one of the elements of sub-measure 3.3.2 project “Promotion of Polish economy based on Polish brands – Polish Economy Brand (PO IR)”.

The main purpose of the sector program is to promote the Polish economy based on Polish brands. The program’s goal is also to increase exports to foreign markets, i.e.:

• United Arab Emirates,
• China,
• India,
• Russia,
• USA.

The promotion of the Polish biotechnology and pharmaceutical industry takes place through the participation of entrepreneurs in different promotional events, i.e .:

• India Pharma 2018, 2019,
• IPhEB CPhl / Pharma 2018;
• Middle East Pharma Cold Chain Congress 2018, 2019,
• Bio International Convention 2018, 2019,
• CPhl China / BioPh China 2019,
• CPhl / BioPh India 2018, 2019,
• IPhEB Russia 2018.

Ex-post study on the image of Poland and Polish economy

Ex-post study on the image of Poland and Polish economy is a part of the systemic project Promotion of the Polish Economy on International Markets elaborated by the Polish Ministry of Economy in the framework of the Operational Programme Innovative Economy 2007-2013, Subactivity 6.5.1. Its main purpose is to evaluate the change of Poland’s and Polish exporters competitive position on international markets after finalizing the project as well as to recommend directions for marketing activities, which will contribute to strengthen the image of Poland and Polish economy built in the framework of activities related to Operational Programme Innovative Economy 2007-2013, Subactivity 6.5.1.

The study is related to a preliminary image study (ex-ante) on Poland and Polish economy realized four years ago, also by AGERON. Back then we evaluated the image of Poland and its economy on international markets. Now, we compared the results with those from 2011, which enabled us to evaluate the changes in terms of Poland’s image and the information about the country available to foreign entrepreneurs. It also let us verify to what extent the promotion activities realized in the last few years influenced these changes.

Ex-post study on the image of Poland and Polish economy was conducted analogically to ex-ante study: on 9 target markets for Polish brand products and services and characterized by the highest potential to invest in Poland: Germany, Italy, France, the Netherlands, Russia, The Czech Republic, The United States, China, Ukraine. The methodology used was related to the one used in ex-ante study, there were minor modifications though, in order to adjust both the methods and research tools to the study purposes.

In the framework of the ex-post study we realized:

• desk-research analysis ? Poland’s image according to international attractiveness rankings, results of other image studies, etc;
• media information analysis in 9 countries ? 37 headlines en total;
• CATI telephone interviews with foreign entrepreneurs in 9 countries ? 750 interviews in each country, 6750 interviews in total;
• CATI telephone interviews with Polish entrepreneurs ? 1150 interviews in total;
• focus group interviews with foreign entrepreneurs in 9 countries ? 3 interviews in each country, 7-12 people in each group, 250 interviewed people in total;
• individual in-depth interviews with representatives of Polish business environment and institutions engaged in promotion of Poland ? 31 interviews in total;
• case studies ? two Polish companies, two foreign companies, overall 4.

One of the most important conclusions of the study is that Poland maintains its positive economic image abroad, though it is varies depending on the country investigated. Also, it showed a substantial increase in recognition of Polish specialities ? key brands, which were specially promoted within the project realized by Polish Ministry of Economy. The analyzed promotion activities met with a positive evaluation in general, though it varied depending on the country. The activities which included direct contact such as participation in trade fairs, exhibitions and B2B meetings were evaluated as the most effective ones.

An extensive report with a set of recommendations were the results of our team’s work. Also, we designed an informative brochure which contains abbreviated study results.

Analysis of investment attractiveness in Western Pomerania region

The analysis of investment attractiveness in Western Pomerania region for sectors: offshore, shipbuilding, large-sized production, metal and machinery, logistics and sea freight  was prepared on behalf of the Marshal’s Office of Western Pomerania Voivodeship and it has been our second project of this type in 2015. It involved an extensive investment attractiveness analysis of Western Pomeranian region with a special emphasis on foreign investments. It consisted of three main parts:

1. Regional investment potential study: we characterized those elements of regional economy which influence investors’ perspective. Within this study area we carried out:

• desk research study: transport infrastructure, economic infrastructure, labour market and community,
• investment offers analysis: we identified both investments areas (Special Economic Zones areas, economic activity areas, areas awarded with ?grunt na medal? prize) and available office spaces,
• inflow of foreign direct investments ? we analyzed statistical data, determined potential investors from selected countries (more than 300 agents) and conducted a study on a group of more than 50 foreign investors who develop an economic activity in the region.

2. A comparative analysis of Western Pomerania region and Germany, Denmark, Sweden, Norway, Finland, Great Britain, Belgium, The Netherlands, The Czech Republic, Latvia, Hungary and Estonia ? we created a database which involves formal and legal aspects of starting an economic activity in these countries, median earnings, information on labour law (working hours, free days) and costs of apartment, production hall and office rental. We also prepared a simulation of construction cost for a production plant in 13 analyzed countries, Poland and Western Pomerania voivodeship.

3. We identified selected tools to support business cooperation in 13 European countries (Germany, Denmark, Sweden, Norway, Finland, Great Britain, Belgium, The Netherlands, The Czech Republic, Latvia, Hungary and Estonia) ? in the framework of the analysis we identified more than 40 trade fairs and more than 50 organizations and sectoral associations in these countries.

Due to enormous diferentiation of data, we applied a variety of study methods. Primarily, we used desk research method to look for information on websites of institutions, organizations, local governments and companies. We also conducted surveys and in-depth interviews with foreign investors who develop an economic activity within the Western Pomerania region.

American entrepreneurs? trade mission to Lubuskie region

On behalf of the Marshal Office of the Lubuskie Voivodeship in Zielona Gora and Investor and Exporter Assistance Centre we organized a trade mission of American entrepreneurs in the Lubuskie region. The mission took place on September 21-25 and was a huge success.

Representatives of eight import and distribution companies of food products and alcoholic beverages visited Poland in September. The companies represented by American guests are the leading companies supplying individual shops, trade networks and Polish shops in the United States. The entrepreneurs were interested mostly in local products and wines.

The programme of the mission was varied and interesting to American guests. On the first day they participated in a conference on economic cooperation between Poland and the US. Experts from Polish Agency of Information and Foreign Investment, Polish Insitute of International Affairs and Organization of Employers in Ziemia Lubuska as well as representatives of The Marshal’s Office of Lubuskie Voivodeship and Agriculture and Trade Market in Zielona Gora pronounced their speeches. As for the audience, there were not only American guests, but also local entrepreneurs and representatives of business environment insitutions interested in strengthening cooperation between Poland and the US. In total, more than 50 people. After the conference, the Americans met with local producers at business meetings. Among the latter we had the opportunity to gather both small, family companies operating on a local scale as well as large companies experienced in export. The meetings were so popular and interesting to both parties that we had to prolong the B2B session for two more hours.

In the next two days the Americans visited local plants and science and technology parks. They had the opportunity to get to know the economic potential and inovativeness of the region. The guests visited Agriculture and Trade Market in Zielona Gora, a production unit of confectionery manufacturer (wafers and sweets), pasta manufacturer and two local vineyards. They were impressed with both the quality of Polish products and high standards of the production process. On the last day they visited regional science and technology parks: Centre of Innovation and Agro-technical Solution in Lubuskie, Science and Technology Park of University of Zielona Gora and Gotech Centre.

The American guest were enormously impressed with the innovativeness of the regional centres. The mission changed completely the image of Polish economy and products they used to have ? they recognized the Polish quality and opportunities for business development offered by our country.

Economic promotion of Warmia and Mazuria region in Sweden and Finland

On behalf of The Marshal?s Office of the Warmian-Mazurian Voivodeship, Ageron Poland Co. LLC acted as the Economic Ambassador of Warmia and Mazuria region in Sweden and Finland for four months. We started the project with an analysis of the region’s economic offer in view of the characteristics of both Finnish and Swedish markets and we determined the industrial sectors with the highest import and export potential. Next, we designed the region’s economic potential promotion strategy for fairs and networking meetings.

From July to September the representatives of Ageron Poland and The Marshal’s Office promoted the region’s potential and the key sectors at individual meetings with business partners. The key sectors are:

• shipbuilding (yachts and sailing boats);
• wood processing;
• agri-foodstuffs industry;
• green energy;
• IT/ICT services.

As a result of the project we established close relations with investors, entrepreneurs interested in importing goods from Poland and business environment institutions which provide support for entrepreneurs who enter the Scandinavian markets.

Functional Area of Radom – a strategy for development

We have just finished another development strategy project for a functional area. After Wloclawek, Konin and Leszno, we designed a strategy for Functional Area of Radom, which includes 15 municipalities and the centre-city ? Radom.

The assessment phase was based on the syntesis of the information gathered during particular detailed analysis conducted in the course of:

• Transport Module: ?Integrated Planning of Sustainable Transport in Functional Area of Radom?;
• Renovation Module: ?Preventing Development and Social Problems in Functional Area of Radom by Renovation of Degraded Areas?;
• Environment Module: ?Red of Multifunctional Open Areas of Natural System (green belt)?.

The design of the Strategy was based on the assessment and a discussion, which was the result of a series of meetings. It permitted its efficient application and elaboration of the area’s mission, which states that: Functional Area of Radom is a competitive economic centre at an inter-regional scale, where the citizens’ quality of life is constantly increasing. Its advantage is based on the cooperation of Radom with the rest of the municipalities of the area, and whose development is in accordance with the principles of sustainable development.

Analysis of foreign markets for our IT Client

We have conducted an analysis of foreign markets in order to select a direction with the greatest potential of commercialization of a technology of a Polish company from the IT sector.

15 countries have been chosen using maroeconomic indicators and indicators which show the level of internet usage and safety. We have also examined the level of development of financial markets, especially in the field of banking and insurance. In the next step, those 15 countries have been re-examined and compared on the basis of the indicators that reflect the level of popularity and development of e-commerce, e-banking and big data.

As a result of a profound analysis and a subjective evaluation based on our client?s specific needs regarding the characterization of the markets and his global vision of expansion, 5 target markets have been chosen.

Both the decision and the final recommendations have been based on the specific character of the technology. What?s more, we have taken into account not only the size and the stage of development of those markets, but also the dynamics of their growth and their potential. The IT sector is known of its extraordinary pace of change, which is at the same time the most problematic and the most important aspect when it comes to developing an internationalization strategy

Innovative projects in Eastern Poland from a sectoral point of view

The analysis was elaborated on behalf of the Polish Information and Investment Agency. It was one from three projects we took on in terms of Creation and Development of Investor Assistance Centres Cooperation Network project, Subactivity l.4.2, Eastern Poland Development Operational Programme.

The study was centred on identification of innovative projects in Eastern Poland from a sectoral point of view, focusing on key sectors of the region, which are: the construction sector; the logistics sector; the food sector; the woodworking and the furniure sectors; the chemical sector; the machinery sector; the metalworking sector; the clothing sector; the RES sector; the BPO services sector; the yacht sector; the aviation sector; the business tourism, and on innovative projects in local authority units and regional development bodies.

We conducted an extensive and detailed analysis of up-to-date socioeconomic indicators, crucial to establish the level of innovativeness in 5 voivodeships (Warmian-Masurian, Podlaskie, Lublin, Subcarpathian and Swietokrzyskie) in comparision to the rest of Poland. Additionally, we presented 25 case studies from Eastern Poland, 20 from other voivodeships and 15 from EU countries. In the final part of the report we described factors which restrain innovativeness and presented a set of recommendations to dynamize innovative projects in the region in a form of a SWOT analysis.