Promotion
Successful export market entry
We advise how to promote company and its products abroad. We organize participating in fairs, economic missions, matchmaking meetings, conferences using innovative and non standard activities, adjusted to client’s situation. We increase awareness of the brand as well as number and quality of contacts set up and as a consequence – signed contracts.
Based on many years of experience we know that the essence of successful promotion on foreign markets is choosing the right tactics. There are no universal solutions in this area – ways, methods and channels of promotion have to be tailored for the specific market and client’s strategic aims.
By determining correct strategy we support making key decisions and choices. Which aspects of the offer should be exposed? Should we choose going to fairs, meeting with potential partners within economic mission or maybe advertisement in media shaping recipients’ behaviours? Which events, media, regions should be chosen from the promotional offer of the market?
Thanks to strategic consulting and practical experience of our experts, organizational aspects such as logistics of promotional trip or building stand at fairs are just operational addition to well thought and accurate promotional strategy.
