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Export Assessment

Strategy of expansion abroad

This tool is used for analyzing enterprises from the point of view of competitive advantages and risks connected with starting and/or expanding export activities. It allows us to assess export potential of the organization and formulate export strategy, which is base for successful expansion to foreign markets. The tool is valuable for those commencing export activities and those who want to increase efficiency of export activities.

Success of enterprises abroad depends on correct assessment of both external environment and internal factors. Export Assessment allows us to analyze these areas and formulate expansion strategy in a way to efficiently use potential of the organization – by turning strengths into competetive advantages and capitalizing them as well as omitting or minimalizing risks.

Export Assessment is a set of tested and constanly improved diagnostic tools which in combination with expert knowledge and experience lead to carrying out comprehensive diagnosis of specific feaures of the enterprise and formulating recommendations tailored to client’s needs and interests. During meetings between consultant and enterprise’s representatives among others following key areas are discussed and analyzed:

• Characteristic features of offered products and services and their place in revenue structure
• Characteristic features of processes of production or creating service
• Distribution channels and distributors
• Providers and contractors
• Target groups/clients
• Competition and structure of the market/sector
• Competitive advantages of the organization
• Macro environment of the company
• Characteristic features of the brand(s) and company’s external communication
• Strategy/expansion plans
• Experience so far and targets abroad
• Internal structure and human resources
• Financial resources – structure and sources

Applying Export Assessment results in creating comprehensive report including:

• Analysis of internal export potential
• Analysis of sector and macroeconomic envrionment with emphasis on assessing obstacles in expanding international activities of the company
• Analysis of the risks and competetive advantage of the organization and its products/services
• Analysis of the company’s export aims
• Recommendations resulting from analysis mentioned above, which constitute base for internationalization strategy

With help of the tool Export Assessment we precisely define conditions for export activities of the enterprise. This way we provide trustworthy base for choosing the most efficient activities within internal structure, marketing, international promotion and sales of products or services.
Additionally, Export Assessment is a very efficient way to start cooperating within other modules of Ageron ExportCreator – consultants have a chance to get to know well organization, client’s expectations and needs, thanks to which further cooperation is easier and faster and individualizes solutions more effective.