Plastic processing company – Market Advisor

In 2007 Ageron had a task to find possibilities of expanding market for the Client in new sectors. It was consulting not in the area of entering a new market, but in the area of developing activities on the market penetrated already for 10 years. Scope of our consultants’ job included: analyzing market of plastic in Poland with emphasis on determining its size and share of various plastic materials, analyzing direct competition and role of geographical location in degree of presence on the market, analyzing buying force of various sectors in order to indicate the most attractive ones as well as in-depth analysis of the most attractive sectors. Research project resulted in creating contact database of 123 potential clients, representing mainly 3 most promising sectors. The long-term business advantages for the client was proven by the fact that they contacted Ageron 5 years later, when they exhausted possibilities on Polish market indicated in 2007 and were ready to embark on export activities. 

Plastic processing company – Prospection

Project resulted in providing client with database of products’ recipients on selected markets. Database included 70 contacts assessed as potential clients, preliminarily interested in cooperation with a new provider, divided into 3 groups according to how attractive the contact is. Each contact included contact details of a person with decision making power at this stage of cooperation as well as commentary concerning needs and other details of the potential client. The same information was provided about all the companies approached in Prospection stage, which gave picture of the sector’s picture on selected markets and the degree of interest in offer of plastic elements’ provider from Poland. 

Plastic processing company – Market View

The most important information about potential export markets for the Client included: mechanisms of setting up cooperation with foreign providers of plastic parts, standard requirements and structure of local competition. In order to provide such information we carried out research applying phone interviews method among potential clients of the company in selected sectors and countries. Based on this data we created profiles of 7 countries-sectors together with recommendations concerning strategy of entering them, including information such as contact paths, the most efficient forms of promoting offer and content which should be underlined. 

Plastic processing company – Market Selector

Gaining comprehensive data for all the compared markets is a condition for efficiency of analytical tool for choosing the most attractive export markets – Market Selector. We compared 12 markets for the Client, including developing countries, which don’t provide full economic statistics according to European standards. Additionally specifics of the company’s product, produced as half-product applying mainly one technique and using a few out of available plastics, led to the fact that size of the market for this product was virtually impossible to estimate with usually applied production data.

Constructing proper indicators applicable to analyzing how attractive markets are was a challenge. In order to meet it, we used bigger than usually amount of qualitative data, quantified for the sake of the tool. It required bigger than usually amount of time from the consultants, but led to achieving expected level of credibility of the analysis’ results. Out of 12 compared markets, 4 countries were selected; within each of them 1 to 3 most promising sectors for the company’s products’ export were indicated. Part of the results confirmed what client assumed based on local experience and economic knowledge but another part of finding provided new leads, which later on turned out to be very promising.