Medical equipment manufacturer – Promotion

Taking into consideration that our client was just entering Indian market, we decided to start direct promotion with trade mission. Due to big size of the market and the country itself we decided to focus on New Delhi and Mumbai, using the chance to visit Medical Fair India. As a result of contacting many distributors and presenting client’s profile, potential partners were selected according to client’s expectations. The crucial thing was to take into account big size of the Indian market and scope of potential distributor. As a result of constant cooperation with our client we scheduled meetings with the most promising companies with whom cooperation at this stage of the project could be established. 

Medical equipment manufacturer – Prospection

The next stage of cooperation with the client involved identifying business partners according to products which are strategic from the client’s point of view. At the initial stage of entering the market the company decided to promote itself through two main categories of products. Thanks to obtained databases and desk research analysis, interviews with associations and visiting fairs, it was possible to prepare a database of potential business partners for our client.

Medical equipment manufacturer – Market View

Preliminary analysis of Indian market in terms of medical equipment’s sales provided client with information about its potential and receptivity. The main task was to estimate value of the market of products offered by our client. While analyzing market, we looked at the competition environment. We estimated number of national producers and foreign companies present in India. Based on this estimation we compared product portfolio and determined leading producers. Analyzing potential ways to enter client’s sector’s market was the next step.

At this stage of analyzing market we examined also prices of products at various stages of distribution and determined at which stage they usually reach consumers. We described the system of purchasing applied by hospitals and pharmacies networks. We provided information as well in the area of health care in India regarding interesting from the client’s point of view illnesses and therapies. In the area of market research we provided information about procedures and requirements related to introducing and distributing medical equipment in India.