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IT company – Export Assessment
In order to get to know client’s resources, 10 internal areas of company’s functioning were analyzed, including organization and company’s management, human resources, corporate culture, administration and control, profitability and financial management, innovations area, quality and technology. Analysis covered also processes such as designing new services, providing services, sales, distribution, marketing, brand and quality of services provided. Export potential of the company was researched applying PERI method which takes into account 4 main factors influencing this potential: Product/Experience/Resources/Information.
IT company – Market Selector
There were two stages in choosing target markets for the Client to expand internationally. At the first stage minimum requirements for the markets to be interesting for our client were defined. 6 minimal indicators were applied, such as average GDP growth, size of the market, acceptable risk. The next stage of choosing the markets involved comparing 20 countries fulfilling these minimum requirements according to 6 selected indicators. As a result of this selection, 3 target markets with the biggest export potential were chosen.
IT company – Market View
Selected target markets were analyzed in terms of defined competitive framework – defining market size, defining clients, analyzing competition and environment. Environment analysis included among others verification of legal conditions, habits, procedures and trade practices. Thanks to this it was possible to determine competitive position of the company on selected target markets and estimate opportunities and risks in terms of carrying out planned aims on selected markets.
IT company – Promotion
Promotional activities on target markets included organizing economic missions. In line with earlier adapted assumptions, we focused on the subjects from the sectors of interactive advertising agencies and consulting in the area of business applications. Missions focused on the main city agglomerations, which are the IT centres at the same time. In each case agenda of the meeting was a result of consultations with the client concerning profiles of potential business partners. Due to features of markets, schedules varied when it comes to number of meetings. Despite this factor, we managed to be efficient in each case. As a result, company got real possibilities to expand clients’ portfolio. Carrying out mission included also logistic services, thanks to which client could focus only on tasks within core business.
IT company – Prospection
Choosing contractors on target markets started with recognizing sources of information about these markets and about enterprises functioning in this area. Desk research method based on Internet sources was applied, involving selecting main sector portals from the IT area and reading number of professional publications in online editions of sector press, but not only. Trade associations and sector online platforms were identified as well. Using these sources allowed us to carry out marketing analysis providing information about general economic situation in the IT sector on selected market and trends visible in this area. The main aim was to determine sources of information about target group for the Client, which consists of companies creating or using SaaS platforms and next, based on this information, to prepare a database containing complete contact details of potential business partners.
