Food manufacturer – Export Assessment

AGERON analyzed current situation of the company on the national market (structure of employment, financing, production, quality and team management systems, technological development etc.), diagnosed its competitive position (among others advantages of the product offer, structure of the sector and competition, appropriate distribution channels, quality of marketing tools applied, customers segmentation) and the state of macro environment.

Export potential of the company was assessed based on collected data. Diagnosis was very positive for the client, although weak points were also indicated; they have to be improved in order to limit risks related to entering foreign markets with a wide offer. Nevertheless, export potential was estimated high enough to open the doors to export onto many markets, including the more difficult, namely further ones.

Based on Export Assessment’s activities and tools of strategic management applied in this module, export strategy was formulated – recommendations included diversification of export markets in order to fully use export potential of the company and limit risk related to entering just one market.

All the conclusions from Export Assessment were used by AGERON to formulate Export Development Plan for the company, which became a base for client applying for the programme ‘Passport to Export’.

Polish economy promotion programmes – Funding Monitor

Activities stimulating export are financed at the level of 75% of qualified costs. They cover expenses specified in the Ministry of Economy’s regulation, including renting exhibition surface, preparing promotional materials, publishing advertisement in press, purchasing consulting services, trainings or costs related to obtaining certificate.

Submitting application within the deadline is a condition for receiving reimbursement; AGERON helps with preparing such application. Factors which are extremely important in this process include experience in preparing such applications, good contacts with the Ministry’s employees and current cooperation with companies participating in the programme. Thanks to such support, big majority of applications submitted by entrepreneurs was accepted by the Ministry of Economy, which leads to signing agreement and settling costs after each completed event

IT company – Export Assessment

In order to get to know client’s resources, 10 internal areas of company’s functioning were analyzed, including organization and company’s management, human resources, corporate culture, administration and control, profitability and financial management, innovations area, quality and technology. Analysis covered also processes such as designing new services, providing services, sales, distribution, marketing, brand and quality of services provided. Export potential of the company was researched applying PERI method which takes into account 4 main factors influencing this potential: Product/Experience/Resources/Information.

Polish economy promotion programmes – Prospection

The Ministry of Economy carried out preliminary assessment of markets and in case of medical and pharmaceutical sectors selected the most promising ones in terms of Polish products’ export: United Arab Emirates, Brazil, Russia, Germany, Switzerland, USA, Czech Republic and China. In case of trade promotional programmes beneficiaries themselves usually indicate specific companies which they would like to meet; our aim is to set up the contact with potential partners and organize a meeting. Working simultaneously in various time zones and different business cultures AGERON’s employees match Polish enterprises with foreign contractors. We encounter many challenges while carrying out this task. Sometimes we tell foreign entrepreneurs about specifics and attractiveness of Polish industry from scratch (US, China). Sometimes inviting to come to Poland, we try to convince to change already established schedule of foreign visits (Germany).

Another way to reach the most interesting trade partners is to participate in meetings with foreign experts, which are organized within trainings and economic missions. Experts invited by AGERON Polska have knowledge and contacts which enable gaining knowledge about structure of selected sector on a given market in an easy way. Polish entrepreneurs can set up direct contact with foreign partners taking part in trade fairs which are included in the schedule. 

IT company – Market Selector

There were two stages in choosing target markets for the Client to expand internationally. At the first stage minimum requirements for the markets to be interesting for our client were defined. 6 minimal indicators were applied, such as average GDP growth, size of the market, acceptable risk. The next stage of choosing the markets involved comparing 20 countries fulfilling these minimum requirements according to 6 selected indicators. As a result of this selection, 3 target markets with the biggest export potential were chosen.

Polish economy promotion programmes – Promotion

Within trade promotional programmes entrepreneurs can participate in:

• fairs
• trainings
• economic missions
• conferences 
• meetings with foreign journalists and experts

Planning any promotional activities we do our best to approach clients individually so that we can fully fit message to their strategic aims and specific features of the market. For example, entrepreneurs often decide to publish in trade press, which in case of American and Chinese markets is a prestigious promotion tool. 

IT company – Market View

Selected target markets were analyzed in terms of defined competitive framework – defining market size, defining clients, analyzing competition and environment. Environment analysis included among others verification of legal conditions, habits, procedures and trade practices. Thanks to this it was possible to determine competitive position of the company on selected target markets and estimate opportunities and risks in terms of carrying out planned aims on selected markets. 

MŁPL/PŁ/WLKP – Export Assessment

Countries and regions more and more often realize necessity to increase export potential of their companies knowing that strong export position of the region strengthens its economic competitiveness. Key task is to identify strengths of the region’s export offer and then to design activities for the public administration in a way which leads to benefiting from the exporters’ potential even more.

We use our experience in the area of carrying out activities aiming at increasing export potential of the companies successfully cooperating with institutions both on central and local level – we know what kind of support companies expect and from which activities enterprises will benefit the most. 

IT company – Promotion

Promotional activities on target markets included organizing economic missions. In line with earlier adapted assumptions, we focused on the subjects from the sectors of interactive advertising agencies and consulting in the area of business applications. Missions focused on the main city agglomerations, which are the IT centres at the same time. In each case agenda of the meeting was a result of consultations with the client concerning profiles of potential business partners. Due to features of markets, schedules varied when it comes to number of meetings. Despite this factor, we managed to be efficient in each case. As a result, company got real possibilities to expand clients’ portfolio. Carrying out mission included also logistic services, thanks to which client could focus only on tasks within core business. 

IT company – Prospection

Choosing contractors on target markets started with recognizing sources of information about these markets and about enterprises functioning in this area. Desk research method based on Internet sources was applied, involving selecting main sector portals from the IT area and reading number of professional publications in online editions of sector press, but not only. Trade associations and sector online platforms were identified as well. Using these sources allowed us to carry out marketing analysis providing information about general economic situation in the IT sector on selected market and trends visible in this area. The main aim was to determine sources of information about target group for the Client, which consists of companies creating or using SaaS platforms and next, based on this information, to prepare a database containing complete contact details of potential business partners.