Sector promotiont program for polish medical equipment 2018/2019

The consortium of Ageron Polska, World Expo International and The Polish Chamber of Commerce of Medical Devices POLMED is the organizer of information and promotion stands as part of the sector promotion program for the medical equipment industry. Within the joint space, Polish companies can in different ways promote their export offer. There are different gadgets and solutions available for companies, such as LCD screens, interactive reception and space for displaying promotional materials and conducting business meetings.

The project is implemented at the request of the Polish Investment and Trade Agency and is one of the elements of sub-measure 3.3.2 project “Promotion of Polish economy based on Polish brands – Polish Economy Brand (PO IR)”.

The main purpose of the sector program is to promote the Polish economy based on Polish brands. The program’s goal is also to increase exports of the medical equipment to foreign markets, i.e.:

• USA,
• Poland,
• Germany,
• UAE,
• Singapore,
• Turkey,
• China,
• Brazil,
• South Africa.

Polish companies from the medical equipment industry can take advantage from active promotion at joint stands organized at the fairs:

• ARAB HEALTH 2018, 2019,
• SALMED 2018,
• Medical Fair India 2018,
• ExpoMed 2018,
• ASIA HEALTH 2018,
• CMEF Spring 2018, 2019,
• HOSPITALAR 2018,
• AFRICA HEALTH 2018,
• FIME 2018, 2019,
• MEDICA 2018, 2019.

Food manufacturer – Export Assessment

AGERON analyzed current situation of the company on the national market (structure of employment, financing, production, quality and team management systems, technological development etc.), diagnosed its competitive position (among others advantages of the product offer, structure of the sector and competition, appropriate distribution channels, quality of marketing tools applied, customers segmentation) and the state of macro environment.

Export potential of the company was assessed based on collected data. Diagnosis was very positive for the client, although weak points were also indicated; they have to be improved in order to limit risks related to entering foreign markets with a wide offer. Nevertheless, export potential was estimated high enough to open the doors to export onto many markets, including the more difficult, namely further ones.

Based on Export Assessment’s activities and tools of strategic management applied in this module, export strategy was formulated – recommendations included diversification of export markets in order to fully use export potential of the company and limit risk related to entering just one market.

All the conclusions from Export Assessment were used by AGERON to formulate Export Development Plan for the company, which became a base for client applying for the programme ‘Passport to Export’.

Plastic processing company – Prospection

Project resulted in providing client with database of products’ recipients on selected markets. Database included 70 contacts assessed as potential clients, preliminarily interested in cooperation with a new provider, divided into 3 groups according to how attractive the contact is. Each contact included contact details of a person with decision making power at this stage of cooperation as well as commentary concerning needs and other details of the potential client. The same information was provided about all the companies approached in Prospection stage, which gave picture of the sector’s picture on selected markets and the degree of interest in offer of plastic elements’ provider from Poland. 

Export Assessment

Success of enterprises abroad depends on correct assessment of both external environment and internal factors. Export Assessment allows us to analyze these areas and formulate expansion strategy in a way to efficiently use potential of the organization – by turning strengths into competetive advantages and capitalizing them as well as omitting or minimalizing risks.

Export Assessment is a set of tested and constanly improved diagnostic tools which in combination with expert knowledge and experience lead to carrying out comprehensive diagnosis of specific feaures of the enterprise and formulating recommendations tailored to client’s needs and interests. During meetings between consultant and enterprise’s representatives among others following key areas are discussed and analyzed:

• Characteristic features of offered products and services and their place in revenue structure
• Characteristic features of processes of production or creating service
• Distribution channels and distributors
• Providers and contractors
• Target groups/clients
• Competition and structure of the market/sector
• Competitive advantages of the organization
• Macro environment of the company
• Characteristic features of the brand(s) and company’s external communication
• Strategy/expansion plans
• Experience so far and targets abroad
• Internal structure and human resources
• Financial resources – structure and sources

Applying Export Assessment results in creating comprehensive report including:

• Analysis of internal export potential
• Analysis of sector and macroeconomic envrionment with emphasis on assessing obstacles in expanding international activities of the company
• Analysis of the risks and competetive advantage of the organization and its products/services
• Analysis of the company’s export aims
• Recommendations resulting from analysis mentioned above, which constitute base for internationalization strategy

With help of the tool Export Assessment we precisely define conditions for export activities of the enterprise. This way we provide trustworthy base for choosing the most efficient activities within internal structure, marketing, international promotion and sales of products or services.
Additionally, Export Assessment is a very efficient way to start cooperating within other modules of Ageron ExportCreator – consultants have a chance to get to know well organization, client’s expectations and needs, thanks to which further cooperation is easier and faster and individualizes solutions more effective.